Shop Local / The Benefits of Shopping Local

The Benefits of Shopping Local

We often hear the term “shop local” and are told that it is important – but why? What are some of the real benefits that shopping local has to offer individuals, communities, and our world? Let’s take a look and consider some of those benefits…

• Local businesses reinvest in the local economy
  Money spent with local businesses is more likely to be re-invested in the local economy. Your dollars spent at local businesses will recirculate and continue to benefit other local businesses and the wider community. Supporting local businesses also helps to retain and create job opportunities – when you spend local you benefit local!
• Many community organizations rely on donations from local businesses
  From your child’s soccer team to the local animal shelter, these non-profits and community organizations often rely heavily on the generosity of local businesses. Choosing to support local ensures these integral aspects of our communities can continue to thrive and receive the support they need.
• Shopping local builds community connections
  There is something immensely powerful and rewarding about knowing the people behind the local businesses you support and them knowing you. Choosing to shop local allows us to build relationships with other community members. This strengthens community bonds and helps make our communities safer, stronger, and more resilient.
• Shopping local is better for the environment
  When it comes to making more eco-friendly shopping decisions, keeping your shopping as local as possible is a great choice! Cutting down on transportation time and distances for products is a great way to reduce the environmental impact of your shopping choices.
  
  Many local shops also tend to be in areas that are more accessible by foot, bike, or public transport. Visiting a local shop might be easier to do without a car, and less reliance on cars means a reduction in your carbon footprint.
• Shopping local can provide more unique product options
  If you are someone who is always on the hunt for more unique products, then shopping local is your best bet! Many local shops carry niche and unique products that may not be easy to find at larger, chain retailers. Plus, they know they must stand behind those products, so quality is also an important factor. Local shops generally carry a wider selection of locally made products as well.
• Shopping local generally means better customer service
  Local businesses know that customer service is everything, and therefore you’ll often receive better service from them! Not only are you treated better, but local businesses tend to be experts on what they are selling.
• Community character
  All communities have “character” – the little quirks or things that make them different. Local businesses are typically the backbone of a community’s character. Not only does maintaining unique character appeal to community members, but it also makes your community more appealing to potential tourists or shoppers from other areas!

Next: Promotional Strategies & Incentives for your Shop Local Campaign